As the first player in its sector to undertake this transformation, Elior Group has announced the launch of two new websites: elior.fr (http://www.elior.fr) and The Inside Scoop (http://theinsidescoop.eliorgroup.com/en). Both of these sites will benefit from the shared web platform recently set up by Elior Group, which will enable the global deployment of the Company's websites galaxy thanks to its site factory.
A reversed approach
The first of these, elior.fr (in French), is the new site of the contract catering leader in France. This site has been designed to convert simple visits into potential business relationships or recruitment processes; an approach that transforms the website model from being a passive showcase into one that allows the visitor to play an active role. The aim of this open navigation approach, facilitated by the site design, is to enable visitors to easily access the information they are looking for, in relation to their expectations and needs, rather than directing them to areas on the site the company wishes them to visit.
Anticipate and share
The second of these is bilingual French/English site The Inside Scoop. The objective of this site is to share exclusive, non-commercial content concerning food, consumption and catering, as well as educational and informative articles and graphics based on facts and figures of studies and observations carried out in the Group's sector of activity and which are destined notably for influencers, bloggers, journalists, etc. This site draws on Elior Group's international scope and position as a caterer of choice.
For Elior Group Vice-President Communications Frédéric Fougerat, "by revamping its websites galaxy, Elior Group has adopted a different approach to information-sharing. Rather than striving for the finest showcase and pushing information, our goal is improve the sharing of reference information."