The change in name and adoption of the new corporate motto, « Time savored », is in keeping with the Company’s 2016-2020 strategic plan which places the consumer at the center of all Group initiatives. This change underscores the ambition of Elior Group to become the caterer of choice in France and abroad, driven by the quality of its offerings and the innovative experience it provides its guests.

In a bid to showcase this new strategy, the Group has adopted its own corporate identity designed to communicate using one voice in the name of all of its commercial brands: Elior, the main contract catering brand, symbolized by the red camellia flower; Elior Services by the blue camellia; and Areas (with a yellow logo), the international concession catering brand.

The simple “e” in the Group’s pared-down logo not only stands for “Elior” but has also been designed in such a way as to represent the face of a clock, suggesting the quality of time passed and evoking the motto, “Time savored”.