Elior Group announces the appointment of Yves Lacheret as Chief Executive Officer of Areas France. He reports to Oscar Vela, Chief Executive Officer of Areas worldwide, and becomes a member of the Group’s Management Committee.

Aged 56, Yves Lacheret is a graduate from Reims Business School and Paris IX – Dauphine University in Marketing and Distribution. He started his career at L’Oreal Group as Product Manager in New Zealand before becoming Group Product Manager in France then Marketing Director in Australia and finally National Sales Director of Kérastase in France. In 1995, he took up the position of Vice President Sales and Marketing at Concorde Hotels Group before joining The Hertz Corporation in 1996 as Vice President Marketing France. From 1998, he pursued his career within the Carrefour Group for 9 years, first as CEO of Service Auto France, then as Director of the Finance and Insurances network in France, and finally as International Commercial Services Director.

In 2007, he joined AccorHotels as CEO of Novotel France, where he managed 124 hotels with 3,000 employees. In 2010, he became Senior VP Marketing and Distribution France, then Senior VP Commercial Europe in 2013. The next year, he took up the challenge of developing Open Innovation within the AccorHotels group as Senior VP Entrepreneurship Advocacy. Finally, in 2016, he was appointed Senior VP New Business Integration, integrating new businesses such as concierge services, serviced private homes rental, and luxury catering.