The Elior Group #TimeSavored activity report rewarded at the TOP/COM 2017
After two international nominations and a European Excellence Award 2016 in Berlin, the Elior Group #TimeSavored activity report received in Paris a TOP/COM 2017, in the category “Annual report for a listed company”. Awarded by a jury of professionals in marketing, communication, human resources, and by experts, these annual awards are given to the best communications projects.
The Elior Group 2014-2015 #TimeSavored Activity Report was designed in collaboration with the Content Design Lab agency and the Elior Group communications, investor relations and legal teams.
For this activity report, Elior Group adopted an innovative approach by launching it on the Instagram social network. Carte blanche was given to web influencers: six French and foreign Instagramers who shared through pictures and hashtags their guest experience in Group restaurants worldwide: the Deli&Cia at the Barcelona airport, the Ford’s Filling Station at the Los Angeles airport, the cantine of Jean Mermoz hospital in Lyon, the Food Experience at the International University of Languages and Media in Milan, the Market Place at the Kingstom Campus in London, and the Verde at the Perez Art Museum in Miami. The Group has thus been able to take advantage of the influence and the audience of these Instagramers, in order to promote its catering business and launch its annual report in in an innovative way.
Group Vice-President Communications Frédéric Fougerat stated: “This award is an acknowledgement of Elior Group’s digital strategy, initiated by Philippe Salle. Launching an activity report on Instagram is not just a gimmicky marketing trick. In an increasingly digital world where consumers are relying more and more on smartphone notifications for access to information, Instagram has become a fully-fledged social media marketing tool. Going digital offers new ways for us to present the Group, communicate information and enhance our brand image.”