Elior Group receives the grand prix TOP/COM 2018 for its campaign supporting Paris 2024
The communication campaign supporting Paris's bid for the 2024 Olympic and Paralympic Games has won in Paris the grand prix TOP/COM 2018 in the category Sponsoring. Awarded by a jury of professionals in communication, these annual awards are given to the best communications projects.
Designed in conjunction with the Sport Market agency and launched by the Paralympic champion, Michaël Jérémiasz, the aim of #2024secondes of well-being was to mobilize the French to back Paris’ bid for the 2024 Olympics and Paralympics by championing the equation of:
fork + sneakers = well-being
Elior Group’s #2024secondes of well-being campaign has also won three Sports Communications awards at France's 2017 Stratégies Grand Prix: the Gold Award in the Digital Marketing / Digital Media category, and two Silver Awards, one in the Brand Content category and the other for best Global Communications Campaign. This campaign also receives a European Excellence Award in the Best Campaign – France category.