Areas renews contract with Fira de Barcelona to provide catering services for its exhibition centers and the Palau de Congressos

Fira

Areas, the global concession catering brand of Elior Group, has been awarded the contract to manage 16 points of sale for Fira de Barcelona (for whom it has been providing catering services for 12 years), and the catering for the Palau de Congressos in Barcelona. The contract, whose initial three-year term could be extended to five, covers 4,000 m² in the Montjuïc and Gran Vía exhibition centers.

Areas’ new catering solution is designed around seven catering concepts comprising gastronomic restaurants, catering services and fast-food brands offering a range of fresh produce. Visitors to the exhibition centers can discover Deli&Cia (Areas’ own take-away brand); La Pausa (which serves fresh, in-season produce straight from the market); the Briciole high-end bakery; a Caffriccio café; the Italian Pizza’n Co chain; the Buena Pinta beer cellar, and the Saboramar gastronomic restaurant. The catering offering also includes the services of Antara, Areas' dedicated catering services brand for Palau de Congressos visitors and exhibitors.

The renewal of this contract reinforces Areas’ position as long-standing catering partner of Fira de Barcelona, one of the most important trade fair institutions in Europe, for which it has provided catering services for over 12 years and more than 1,000 professional trade fairs and conventions, including the Mobile World Congress.

Oscar Vela, Areas CEO for Spain, Portugal, and Latin America, declared: "We value the bond of trust that we have forged with the teams of Fira de Barcelona over the past 12 years. With this new contract, we are proposing a revamped catering solution that is designed to meet the specific requirements of the exhibition center sector and which will enable us to reinvent the visitor and exhibitor experience."