Areas: Elior Group’s new brand dedicated to travel catering
Elior Group has launched Areas, its international concession catering brand. Global number three in travel catering, Areas is market leader in France and Spain and operates in 12 European markets, as well as in the United States and in Latin America. Every day, Areas caters for some 900,000 travelers via its 2,200 points of sale.
Areas’ goal is to transform consumer hubs into modern, convivial venues where travelers can make good use of their break times in a warm, friendly environment. With the broadest portfolio of concept and brands on the market (150 brands), Areas offers a wide range of customized and appetizing catering solutions designed to cater to the needs and tastes of travelers in railway stations, international airports, and motorway service plazas. Areas places the consumer at the heart of its strategy, and makes customer satisfaction a top priority for its 22,000 employees.
Areas distinguishes itself from its competitors thanks to its unique expertise in setting up food halls; customized structures designed to reinvent the consumer experience in transportation hubs by offering innovative catering solutions. Areas explores new concepts, markets international brands and develops catering applications offering a seamless consumer experience.
Areas’ brand identity, like that of Elior Group, was designed by the Marcel agency (Publicis Group); the company motto, « Savor your way » underscores Areas’ desire to offer customers the perfect blend of ingredients to ensure they savor their trip, and thus transform the consumer hub into a modern, convivial area of transit.